It’s the age old debate: which gender produces better drivers? Men or women?It’s a relatively undisputed fact that women are far more talented at multi-tasking than men. Logically, this would make them better drivers, seeing that there are multiple things to concentrate on whilst driving – watching the road, the road signs, the other drivers, all three mirrors and plenty of other factors.Men, on the other hand, have a tendency for reckless driving, namely speeding and reckless disregard for road rules.Speculation has it that the reason for this could be that men are more impatient than women, as well as being more prone to ego. Often men feel that they have something to prove, and someone to impress, and therefore are more likely to speed and disregard road rules. When this is coupled with the intake of alcohol, it can make a dangerous combination. Road statistics documented during the holiday season show that men are more likely to drive under the influence than women – thus also making them more likely to be involved in a motor vehicle accident.Proven statistics have shown that the highest fatality rate on our South African roads is in males between the ages of 18 and 28. This is a sad and frightening statistic that has not gone unnoticed by those in the motor vehicle industry. Insuring people who have a high risk profile means having to pay out large sums of money every year. On the other hand, insuring people of a low risk profile means premiums being received every month but fewer payouts, and therefore more money in the company’s back pocket. Women are generally more patient and cautious creatures with a lower risk of causing or being involved in a motor vehicle accident than men. This is an interesting piece of information that the creators of 1st for Women Insurance caught onto.1st for Women Insurance was the first insurance company to cater solely for women. Due to the fact that being female automatically lowers the risk profile, they felt women needed a specialized and independent insurance company. Women are ultimately more responsible drivers! 1st for Women has an incredibly alluring objective. Their advertisements are aimed solely at women, in a technique that makes them feel almost superior to men in their level of maturity and intellect. They portray the element of sincere concern for women, making the woman watching the advert or reading the information feel as if they will be ‘looked after’ by the company, purely for being female! Their website is very user – friendly, with a wealth of information about the company and its products. They also offer obligation free car insurance quotes which can be received immediately by email. In addition to their car insurance they have a ‘Guardian Angel’ service. The ‘Guardian Angels’ are motor vehicles which patrol in and around the major cities. Should any 1st for Women car insurance customer be involved in a motor accident, or break down, a ‘Guardian Angel’ will come to their assistance.This idea has been hugely successful, as many women enjoy the idea of being recognized for their calmer and more cautious approach to driving. Women appreciate a sense of community and care, and are therefore enticed by the idea of affordable car insurance rates created especially for them.